01 · Watch
Surfd watches what diners actually ask AI about eating in Fairview. Not keywords. Real questions, like “best restaurant for a birthday dinner in Fairview?”
The site is the start.
Most designers hand you a site and leave. Surfd is the software that stays. Every week it watches what buyers ask AI, finds where you’re missing, and publishes the answer to your site. The build is day one; this is the loop that runs after.
Five moves, every week.
The one-time build makes your site readable. Then this loop runs on your behalf. Here’s each move, and the screen where you watch it happen.
What eight weeks can look like.
Olive & Ash is a sample account we use to show how Surfd works. The figures below are illustrative, not a client result.
This is the kind of movement the loop is built to produce, tracked week over week, so progress is something you can watch, not take on faith.
Share of voice
41% from 8% +33 pts
AI answers citing you
9/12 from 2/12 +7
Authority score
68 from 31 +37
Gap to top competitor
12 ahead from 27 behind +39 pts
Illustrative figures from our sample account
How the loop moves these numbers: it publishes answer-first pages for the questions customers actually ask: reservations and booking, private events, dietary and vegetarian options, seasonal menu, location and parking, and opening hours. The craft stays the same; it just becomes legible to AI.
Every week, without being asked.
The rebuild is the one-time setup that makes your site legible. The retainer is everything after: hosting, maintenance, and the loop above, running on its own, keeping you the best answer to the questions your customers are already asking AI. Every week, without being asked.
Book a call A free AI-visibility audit, run live on the call. You’ll see exactly what AI reads when it looks at your site.